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I’m Cassia,
an experienced

Product Designer

For the past 12+ years, I have worked with multi-disciplinary teams around the world, turning business goals and user needs into product experiences.

Crafting Inspiring Ideas

Originally from Brazil, but currently living in Portugal, I'm a professional who believes that good design is about the product experience. I have worked in different areas such as tourism, football, telecommunications, and technology. I have product knowledge such as eCommerce, streaming platforms, apps, responsive web, and much more. I've worked with big companies like TUI, Oi, Technos, and Globo.com. Currently, I work taking care of teams of designers, where I lead professionals to achieve product and career goals.

Companies projects

+9

Different sectors

+10

Years of experience

+12

What I do

Visual design

Design principles and guidelines, component library, UI patterns, design system, Atomic design, design handoff, UI animation, mobile UI pattern, responsive design, iOS/Android/Hybrid app design, html and css…

User experience

Personas, user interview, problem statement, brainstorm, information architecture, user flow, design thinking, wireframe, prototype, content strategy, usability test, user story, benchmark, user research…

Leadership

Define OKRs, team structure, collaboration, agile, management, feedbacks, one a one, design presentation, analysis and aligment, candidate interview, goals and objetives, designOps, documentation, reports…

Extra

Product vision & strategy, value proposition, product roadmap, product pitch, concept designs, MVP, product usage analytics, customer retention, business metrics, design metrics, team collaboration, communication…

My design process

RESEARCH

Comprehend the business vision and user needs.

DISCOVER

Identify opportunities by evaluating the product.

ANALYZE

Get insights from data analytics and benchmarks.

IDEATE

Create solutions that meet requirements.

IMPLEMENT

Document, handoff and observe performance.

2019

TUI

LEAD PRODUCT DESIGNER

TUI is a leading tourism company with many offices and products around the world. The platform I worked on was the "accommodation only" eCommerce that had Portugal, Spain and Brazil as its central market. I was responsible for maintaining and improving the UX/UI quality of the product to offer the best experience to customers, and conceiving new ideas to engage and retain users. Last year I became the main designer of the team, which gave me the responsibility of managing the product design system, leading younger designers to become better professionals and working with different teams to help them achieve their goals.

User research - Benchmark - Personas - Wireframe - Team management - Prototypes - User test - Concepts - A/B tests - Data analysis - Visual interface - Design system - Responsive web

2018

Mycujoo

PRODUCT DESIGNER

MyCujoo is a live streaming platform focused on football matches. I worked on two different products focused on football players. First, I started building the company's first app, giving players the ability to share exclusive content with fans, as well as the opportunity to increase performance by tracking game data. Then I move on to work on the site, building the player profile page, with similar features but less content.

User research - Benchmark - Personas - Wireframe - User interview - Prototypes - User test - Hybrid app - Native app - A/B test - Responsive web - UI library

2018

Accenture

UI DESIGNER

Accenture is the largest consulting company in the world, and I worked at the largest telecommunications company in Brazil, Oi. My responsibilities in this role were to design the customer area UI, create and maintain the squad design system, and align UI improvements with other teams. The product offered a responsive website, focused on providing functionality to help customers find and solve problems online.

User interface - Benchmark - Design system - Wireframe - Agile scrum - Prototypes - Sketch library - Style guide - Responsive web

2017

Total Commit

PRODUCT DESIGNER

Total commit is a soft-house, specialist in the development of native (iOS & Android) and hybrid applications. I worked with big clients like Technos, Mormaii, Zee.dog and Multiplan, I was the main designer of the team, responsible for designing screens and concepts of an entire product in a short period of time. In this project I had the opportunity to test prototypes with users and validate assumptions in real products.

User research - Benchmark - User flow - iOS app - Android app - Hybrid app - Prototypes - Wireframe - User test - User interview - Style guide

2012

Agência Núcleo / Titânio

GRAPHIC/PRODUCT DESIGNER

Agência Núcleo/Titanio is an agency specialized in creating marketing campaigns. I started as an intern and left as a mid-level designer, it was the company where I grew the most professionally. I was responsible for creating marketing products such as emails, banners, folders, responsive websites, apps, landing pages, social media posts and videos. I also contributed to helping other intern designers on doing their work.

Responsive web - Social media posts - Email marketing - Campaigns - Intranet - Hybrid app - Branding - Motion design - HTML banner

2010

Infmaster

GRAPHIC DESIGNER

Infmaster is an IT company. Mostly of the work done here was selling product, going to post offices, etc.; but I think it's important to mention the first design experience I had in my life, and it was when I worked here, where I did some small projects like logos, business cards and landing pages. And those experiences, at that time, made me believe that "Okay, this is what I want professinaly" and then everything changed.

Landing page - Logo - Branding - Folder - Business card

Work experience

Over the past 12 years, I’ve been working for amazing companies, where in each of them I learned and experienced important moments for my career.

About me

If you have an interest in working with me or just want to say Hello!, get in touch and send a message. I'm always available on one of my social pages.

Get in touch!

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